Only 50 shortlisted participants competed in the Challenge Round on Saturday where only the Top 10 moved on to the Grand Finals where they were judged based on 3P’s; Performance, Potential and Personality.
proPassion Communications is led by Thaera Yousef, advisor and lecturer of Taylor’s University, coached by industry mentors, Group MAD and supported by Big Fish Media who owns the intellectual property of ChiChi & ChaCha, the first children’s edutainment series combining live action and 3D animated characters that recently premiered on Astro Ceria (Channel 611) and Astro Maya HD (Channel 135) on 11 October 2014.
“To raise awareness of ChiChi & ChaCha, we were very happy to be able to collaborate and support proPassion by presenting them an opportunity to work on a real-time campaign,” added Struys.
Thaera Yousef said that the teaching approach for this project is experiential learning, where students learn through action, discovery and exploration.
Prior to the event, hundreds of entrants submitted their 15-second-long video showcasing their dancing, beatboxing, singing and body-bending abilities among others via proPassions’s Instagram and through onsite prequalifying video shoots in multiple talent studios.
Only 50 shortlisted participants competed in the Challenge Round on Saturday to secure one of only ten spots in the Grand Finals where they were judged based on 3P’s; Performance, Potential and Personality.
At the end of the two-day event, beatboxer Leong Sawyer, 6, and singer-dancer Crystalbelle Wong Shiang Yi, 11, emerged as champions, earning them each a spot in the 2015 ChiChi & ChaCha roadshow where they will stand a chance to train, choreograph and perform with the show’s award-winning hosts, Sweet, Afiq, Farisha, Leen and Harris. The two winners also walked away with RM 1,000 in cash each.
Wong said, “I tried my best in the competition and I’m happy that many of my family and friends came out to support me today.”
Sharing on his win, Leong, who has only been beatboxing for nine months said, “I’m happy that I won and I’m excited to go on tour.”
Struys added, “All the kids did such an amazing job and I’m just so shocked to see how young and how brave they are. They were so incredible.”
During the talent search, audiences were entertained by ChiChi & ChaCha mascots and learnt the ChiChi & ChaCha dance steps directly from the TV show’s hosts, Sweet and Harris, who have won top prizes in nationwide talent competitions like Idola Kecil and Ceria Popstar. Children also won exclusive ChiChi & ChaCha merchandises through a colouring contest that took place.
Even the kids having fun..
“At Group MAD, we strive to help clients improve performance by building great brands and inspiring leaders. Through the mentoring with proPassion, it is also a way of us playing a part in shaping these young leaders into the professionals that they will become in the future; by helping them to learn the ropes of the industry through hands-on experience,” said Crystal Koh, Group MAD Branding and Communications Senior Manager.
“We hope that it was a learning experience for them as much as it was for us as we are constantly inspired by their passion and willingness to learn,” added Koh.
The non-ticketed event was supported by BROS, Big Hug Burger, Faber-Castell Malaysia, Foodpanda, Kiz Sport & Gym, MacGician Distribution, Molly Fantasy, Planet Popcorn and Yites Studio.
