Jr. NBA MALAYSIA PRESENTED BY DUTCH LADY ARRIVES AT THE SHORES OF PENANG

Group photo with Tuan Haji Abdul Halim Bin Ibrahim, Head of Sports Unit Penang State Education Department, Jim Wong, Senior Director of Global Marketing Partnerships, NBA Asia, Sharon Lee, Brand Manager of Marketing Department, Dutch Lady Milk Industries Berhad and all participants of Jr. NBA Malaysia 2016 presented by Dutch Lady Penang Basketball Clinic.

Last Saturday, Jr. NBA Malaysia presented by Dutch Lady conducted its first clinic in Malaysia’s northern region! This expanded program reached 40 schools and 700 boys and girls in Penang and Kedah.

Tuan Haji Abdul Halim Bin Ibrahim, Head of Sports Unit Penang State Education Department, Jim Wong, Senior Director of Global Marketing Partnerships, NBA Asia and Sharon Lee, Brand Manager of Marketing Department, Dutch Lady Milk Industries Berhad were present at the announcement of six selected participants (two girls and four boys) namely Ooi Qi Yan, Choo Chloe, Tan Wei Thong, Chong Chee Boon, Tan Chun Zhi and Tan Hunn Chuann who will advance to the Selection Camp in Kuala Lumpur from July 16 - 17, moving them one step closer to being named as a Jr. NBA Malaysia All-Star!

Jr. NBA Coach, Chris Sumner leading the warmup session at Jr. NBA Malaysia 2016 presented by Dutch Lady Penang Basketball Clinic

The clinics were led by Jr. NBA coach Chris Sumner, along with coaches from the Westports Malaysia Dragons, and the Ministry of Education (MOE) from Penang. Participants were trained in the fundamentals of basketball, learning the importance of the Jr. NBA’s core values of sportsmanship, teamwork, having a positive attitude, respect (S.T.A.R.) and the benefits of proper nutrition.

Dutch Lady serves as the presenting partner of the Jr. NBA progam in Malaysia as part of its Drink. Move. Be Strong campaign, which encourages an active lifestyle and a healthy diet among Malaysia youth while highlighting milk’s role in a child’s growth and development, helping build muscle, keeping bones strong while also filling up and rehydrating.

(R) Jim Wong, Senior Director of Global Marketing Partnerships, NBA Asia explains the six skill stations to (C)Tuan Haji Abdul Halim Bin Ibrahim, Head of Sports Unit Penang State Education Department with (L) Sharon Lee, Brand Manager of Marketing Department, Dutch Lady Milk Industries Berhad

The July 16 – 17 Selection Camp in Kuala Lumpur is a two day event made up of skill stations and clinics on the first day, followed by scrimmages and final selections on the second day. A total of 40 boys and 24 girls, from the ages of 10 to 14 will be selected to advance to the National Training Camp from August 5 – 7.

(L to R) Selected participants present: Ooi Qi Yan (age 12), Choo Cloe (age 10), Tan Hunn Chuann (age 14) and (B) Jr. NBA Coach, Chris Sumner at the Jr. NBA Malaysia 2016 presented by Dutch Lady Penang Basketball Clinic

to view more photos of the event, click on the link to see.

The National Training Camp will once again be attended by an active or retired NBA player and feature a NBA Cares community outreach event. The program will culminate with the selection of 10 boys and five girls, who will be named as 2016 Jr. NBA Malaysia All-Stars. These standout campers will embark on a unique, overseas NBA experience together with fellow Jr. NBA All-Stars from Southeast Asia later in the year.

Fans can follow Jr. NBA on Facebook at www.facebook.com/jrnbamalaysia.

For all things NBA, visit www.nba.com and “Friend” the NBA’s official account on LINE by adding @nba_global.

SPREADING MORE THAN GOODNESS ON WORLD MILK DAY

Petaling Jaya, 14 May 2014 – In celebration of World Milk Day this year, Dutch Lady Malaysia will go beyond spreading the goodness of milk with a campaign that helps Malaysian children adopt an active and healthy lifestyle.

Aptly named Drink.Move.Be Strong, the campaign essentially encourages children to drink one glass of milk a day and spend one hour a day on outdoor exercise.


Putting the campaign into action, Dutch Lady Malaysia will present the first Jr. NBA programme in Malaysia. Under its Drink.Move.Be Strong campaign, the NBA’s international youth development programme will serve as a vehicle to promote physical activity through basketball participation.


Rahul Colaco, Managing Director of Dutch Lady Malaysia, said the Jr. NBA programme promotes not only basketball participation, sportsmanship and teamwork, but more importantly, an active lifestyle among children. “It has been staged in the Philippines for seven consecutive years, and has reached more than 80,000 students, parents and coaches participating in its camps, clinics and activities. We plan to present Jr. NBA Malaysia as an annual programme to get more and more Malaysian children and parents appreciate and reap the healthful benefits of sports,” he added.

Jr. NBA Malaysia 2014 presented by Dutch Lady Malaysia will conduct a series of exciting basketball clinics and camps to get children to be active and drink milk. It will officially launch on 31 May, 2014, a day before World Milk Day (on 1 June, 2014) at Stadium MABA, Kuala Lumpur.


“We are thrilled to partner with Dutch Lady Malaysia to help improve the health of children across Malaysia,” said Francesco Suarez, Vice President, Global Marketing Partnerships, NBA Asia. “Basketball has a significant participation base, the game is easy to learn, and is a great way to teach boys and girls the importance of exercise and a healthy lifestyle. Thanks to the support of Dutch Lady Malaysia, we are bringing Jr. NBA to Malaysia where, together, we can speak directly to kids, parents, and educators about health and fitness.”


On the impetus of the Drink.Move.Be Strong campaign, Colaco said it is founded on the belief that every child’s growth and development is heavily influenced by both nutrition and daily exercise. “It is also conceptualised to address nutritional and lifestyle gaps found in Malaysian children based on the the findings of SEANUTS (or South East Asian Nutrition Surveys),” he said.

SEANUTS is a nutritional study on children aged six months to 12 years in four South East Asian countries including Malaysia. Its key findings on Malaysian children indicated one in 20 were underweight; one in five were overweight or obese; a high proportion of school-aged children reported low physical activity; and nearly half the children had Vitamin D insufficiency. These findings implicate parents, schools, healthcare professionals, policymakers and even the private sector need to play proactive roles in educating and getting Malaysian children to adopt a healthier lifestyle with the right nutrition and more physical activities.

“Through the Drink.Move.Be Strong campaign, we hope to harness the power of both nutrition and basketball to enable Malaysian children to adopt an active and healthy lifestyle,” said Colaco.


Participation in Jr. NBA Malaysia 2014 presented by Dutch Lady Malaysia is free and open to boys and girls between five and 14 years old. There are four stages to the programme, starting with a series of clinics for coaches and children in the first. The sole coaches clinic will be held on 31 May at Stadium MABA; and a series of open clinics for kids will follow starting with a clinic at Sekolah Wawasan, USJ15 on 1 June.

In the second stage, a two-day Selection Camp will be conducted in August, during which the top 40 boys and top 24 girls aged 10 to 14 years will be chosen to participate in the National Training Camp in stage three. Children who participate in clinics as well as school players are welcomed to join.


The National Training Camp, which makes up the third stage of the programme will be held in Kuala Lumpur from August 22-24. It will be attended by an NBA Legend or Player, and it covers a three-day intensive training schedule and culminates with the selection of 10 boys and four girls who will be named as the inaugural Jr. NBA Malaysia All-Stars.


In the final stage, the Jr. NBA Malaysia All-Stars will be provided with a unique, overseas NBA Experience trip and the opportunity to play against a counterpart team from another country later in the year.

In addition to Dutch Lady Malaysia, Spalding will serve as the supporting partner of Jr. NBA Malaysia. Astro is the Official NBA Broadcaster. The event is also supported by the Westports Malaysia Dragons.

You can also check out Dutch Lady Facebook, for info.